Effective Marketing Funnels

Unlocking Success: How Marketing Funnels Drive Traffic and Boost Profits for Local Businesses

If you’re looking for a way to get more clients, increase your revenue and beat your local competition….You couldn’t have it any easier in this day and age!

Back in the old days (pre-1995), without the internet, emails and smartphones, the majority of brick-and-mortar businesses gained public awareness through local ads in the form of Flyers through the post….still largely done to this day.

Other methods included putting themselves in the Yellow Pages and through word of mouth.

Your audience was largely limited to your local geography.

Fast forward to today, a local business can easily reach out to areas outside of its immediate local area, serving customers within the county, going as far as the entire length of the British Isles, even beyond the borders of the UK and the EU at a fraction of the cost.

Now, you’re probably wondering how and if there really is a “mechanical” process to get your potential customers through your door to buy what you’re selling.

Well, the answer to that question is Yes, there is!

The whole process from “brand awareness” to a sale involves your prospective customer going through a Marketing Funnel, tailored to your business.

So, how do you gain awareness?

You can use the traditional Flyers sent out to local addresses, Social Media, Email Marketing strategies tailored to your target audience, and of course through Google, by optimizing your SEO, and reviews posted by your happy customers…

You could also use Paid ads through Facebook and/or Google during key dates in the year or throughout.

Analyse the results of your Ad campaign and then optimize where needed to get the best and most cost-effective results.

Once your audience becomes aware of your business, they go down the funnel through to the “Interest” stage.

To generate interest, you would have to create a campaign that catches your prospect’s attention in a way that sets you apart from your competitors, i.e, what are you offering that your competitors aren’t?

With your prospective customers now interested in what you have to offer, you now have to find a way to amplify their desire to buy.

This is where clever marketing strategies are ethically used to persuade your customers to make the most desired choice in accepting your offer and therefore close the sale, in the form of “Taking Action”.

Sounds simple, right? Yes, if you have the time to be doing all of the above and running your business at the same time or…

You can save yourself the time and the hassle, and have us help you take care of the marketing.

So, if you want to know what kind of funnel is best for your business, or how we can implement one with you,